Technology accessory brand ESR was recently featured in an article on VnExpress, highlighting its efforts to expand the ecosystem of accessories designed for Apple devices in the Vietnamese market.
Founded in 2009, ESR is a global technology accessories brand serving more than 130 million users across approximately 100 countries. The company has consistently ranked among the best-selling accessory brands on major e-commerce platforms, including Amazon in the United States. According to published data, ESR reported revenue of USD 245 million in 2025. - VnExpress
Rebound Magnetic 360 – A standout iPad accessory from ESR
ESR’s products are designed based on the philosophy “Tech Made Easier”, aiming to simplify the technology experience so users can make the most of their devices for studying, working, and entertainment. Thanks to this approach, the brand ranked No.7 among the World’s Most Innovative Consumer Electronics Companies in 2025, following major tech companies such as Apple and Sony. In addition, many ESR products have received international design recognitions including the iF Design Award, Red Dot Design Award, and French Design Awards.
ESR ranked No.7 among the world’s most innovative brands.
According to VnExpress: “The growing popularity of the Apple ecosystem has significantly influenced how young users choose their accessories. Devices such as iPhone, iPad, and MacBook are often used together, requiring accessories that offer strong compatibility without disrupting the user experience. This is where ESR stands out, with products designed to achieve high compatibility within the Apple ecosystem.”
The article also notes that Vietnam is considered a promising market for ESR in Asia, as the number of Apple device users continues to grow. Expanding its accessory lineup is expected to provide more choices for consumers while contributing to a more comprehensive accessory ecosystem for Apple devices.
Read the full article here
About ESR
Founded in 2009, ESR is now present in more than 180 countries and serves over 100 million users worldwide. Guided by its philosophy “Tech Made Easier,” ESR continuously develops smart, user-friendly technology products that focus on improving the overall user experience, particularly within the Apple ecosystem.
ESR products are available globally through Amazon, major retail systems, and strategic distribution partners.
About MeKo
Cuu Long MeKo Trading and Service Co., Ltd. is a distributor and market developer for premium technology accessories in Vietnam, representing international brands. With a leadership team that has more than 20 years of experience and a young, dynamic workforce full of creativity and enthusiasm, MeKo strives to deliver the best solutions for partners and customers.
The company is committed to long-term collaboration and development with retail companies, dealers, and partners across Vietnam.
