Founded in 2009, ESR is a global technology accessories brand that has served over 100 million users across more than 180 countries. Guided by the philosophy of “Tech Made Easier,” ESR continuously researches and develops products that combine elegant design with cutting-edge technology, delivering practical solutions for everyday use. On international e-commerce platforms such as Amazon, ESR frequently ranks among the top in categories like iPad Keyboard Cases and iPad Protective Cases, reaffirming its quality and the trust it has earned from consumers worldwide. The brand is also well known for its diverse product range including iPhone cases, screen protectors, MagSafe wallets, AirPods cases, MagSafe wireless chargers powered by CryoBoost technology, and accessories integrated with Apple Find My.
Recently, Fast Company, one of the leading U.S. business publications, released its annual Most Innovative Companies 2025 list, honoring pioneering companies that are redefining industries through innovation. In the Consumer Electronics category, ESR made a significant mark by being recognized among the Top 10 Most Innovative Brands, joining the ranks of tech giants like Apple, Bose, and Sony.
With a diverse ecosystem of accessories optimized for Apple devices, ESR is steadily strengthening its position in the premium accessories market. As the only dedicated accessories brand listed alongside Apple, Bose, and Sony, ESR’s inclusion highlights its global stature through groundbreaking innovations in MagSafe technology, CryoBoost cooling systems, and Apple Find My integration. This recognition marks a milestone for ESR, underscoring its commitment to continuous innovation and delivering smarter, friendlier, and more efficient technology experiences to users worldwide.
ESR: From Tech Accessories to a Global Symbol of Innovation
In this year’s ranking, Fast Company highlighted ESR’s consistent innovation in delivering user-friendly solutions, intelligent design, and seamless integration with the Apple ecosystem.
One of ESR’s standout achievements is its CryoBoost technology, a wireless charging system with built-in cooling fans that enables faster charging without overheating devices. This advancement is particularly significant at a time when users demand higher charging speeds alongside safety and reliability.
Additionally, ESR is a pioneer in incorporating Apple Find My technology into its MagSafe wallets and iPad styluses, allowing users to easily locate misplaced items in the same way they would with an AirTag—providing peace of mind in daily use.
Affirming Global Status
According to Fast Company, ESR’s placement in the Top 10 Most Innovative Brands 2025 reflects the company’s long-term investment in R&D and signals the transformation of the accessories industry—from a category once considered “supplementary” to a critical element of the mobile device experience.
Other brands featured in this year’s ranking include:
Apple – The U.S.-based multinational technology company renowned for premium products such as iPhone, iPad, and MacBook, as well as its broad ecosystem of services.
Bose – The U.S. audio brand globally recognized for its high-quality sound solutions and advanced technologies.
Sony – The Japanese multinational corporation, well established across consumer electronics, gaming, entertainment, and audio-visual products.
GE Appliances – A major U.S. home appliance manufacturer known for modern, lifestyle-enhancing solutions.
Amidst this lineup, ESR stands out as the only independent accessories brand, a rare achievement in a field traditionally dominated by major technology corporations.
ESR in Vietnam – Officially Distributed by MEKO
In Vietnam, ESR has been officially distributed for several years by MeKo, a trusted provider of premium, genuine technology accessories nationwide. Vietnamese users now have convenient access to ESR’s signature product lineup, including:
iPad Accessories
Keyboard Cases – for flexible work and entertainment.
iPad Stylus – integrated with Apple Find My for easy tracking when misplaced.
iPhone Accessories
Protective Cases – some models featuring Find My integration, allowing location tracking even when detached from the phone.
Screen Protectors – scratch- and impact-resistant for durable screen protection.
AirPods and Lifestyle Accessories
AirPods Cases – secure, stylish protection.
MagSafe Wallets – slim magnetic attachment with card storage.
Additional lifestyle-oriented accessories harmonized with the Apple ecosystem.
MagSafe Charging Solutions
Wireless Chargers with CryoBoost – fast charging with built-in cooling.
3-in-1 Qi2 Charging Stands – simultaneously powers iPhone, Apple Watch, and AirPods.
Qi2 Car Mount Chargers – delivering 15W fast charging on the go
The presence of ESR in Vietnam not only meets the growing demand of local technology users but also shapes the trend toward smart, safe, and ecosystem-friendly accessories aligned with Apple’s devices.
📌 For more information on ESR products in Vietnam, please contact:
Cuu Long MeKo Trading and Services Co., Ltd. – Exclusive distributor of ESR in Vietnam
Website: https://mekogroup.vn/
